Gucci brand has been known to produce high-end luxury products. Whether it is shoes, bag, or clothing, they both have "a symbol of status and wealth of the" brand image of a wealthy upper-class consumer favorite.
Gucci (Gucci) Brand files:
Type: handbags, high fashion, clothing
Founder: Guccio Gucci (Guccio Gucci)
Designer: ① 1923年~ 1989, Guccio Gucci (GuccioGucci);
② 1989 to 1992, Richard Lamberson RichardLambertson), fashion design and creative director;
③ 1990年~ 1991, Tang Meiluo (DawnMello), United States nationality designer;
④ 1994, the Tom Ford (TomFord).
Category: 1923 onwards, bags, shoes, boxes and other leather products as the main production products.
After World War II rolled clothing, perfume and glassware and other household commodities
In 1975, the establishment of the Ministry of Gucci perfume to launch fragrance products
Target consumer groups: advocates luxury upscale
Gucci (Gucci) Description:
Was born in Florence in 1881, Gucci ancient Fazio left the poor of Italy, came to London in the Advanced Hotel Savoy Hotel became one elevator working. Work in the hotel and down days, the Gucci turn of the century witnessed the occasion of the living conditions of high society, but gradually loved the kind of lifestyle. Gooch returned to his hometown of Florence, the British pound will earn a big truck into the Italian lira, and in 1921 opened his own leather factory.
Gucci shop before the plant produced and sold suitcases, handbags, saddlery and other products. As the product quality excellent, the size of the store gradually expanded. Gucci think if his product could establish the image of a high-end consumer goods, and perhaps the company benefit from it. So he carefully fabricated the so-called family history, claiming the ancient Medici family in Florence, the former royal family is specifically for the production of special saddle. In 1937, Gucci's Arnold River in central Italy has opened a larger plant. At this time, Gucci's products have adopted a unified trademark, a combination of horse, horses chewing child and stirrup designs. A year later, Gucci opened a shop in Rome, and began a busy section of the city to promote his products.
Mussolini came to power, the Italian involvement in the war, a serious shortage of leather, so the product Gucci began to use marijuana, linen, jute and bamboo and other materials. He let his sons - Aldo, Vaske, Hugo and Rudolf, etc. - began to involvement in the firm's operations. After the war, Italian-style fashion products swept the world, was born a number of classic Gucci products, such as bamboo, to mention to the bag, the famous casual shoes and tie and so on, in particular, by the favorite stars such as Gregory Kelly.
After the war, Rudolf in Milan, opened his own store. In 1953, a year after the death of the ancient Fazio, Rudolf again to open another new store in Manhattan. Here, the company will replace the closed capital trademark G, accompanied by red green trim. Choose the red and green because it happens to be two colors main colors on the Italian flag. The company deliberately set out to highlight the Italian-made brand. Jet popular 60's, Gucci Group, the pace of expansion has never been stopped, opened the store in London, Palm Beach, Paris, Beverly Hills, Chicago, Tokyo and Hong Kong and other places. Elizabeth Taylor, Maria Callas, Audrey Hepburn and other celebrities have joined the ranks of Gucci users.
70's, Gucci family's infighting into open fighting, Rudolf, and Aldo vie for control of the business. Gucci brand began to decline due to negligent care. Gucci brand lost its luster, often appears in a lot of garbage products on the market and even to a "Gucci" brand toilet paper, even though most of this situation without the company's mandate.
The next three years, maurizio main energies into the things outside the company, Soler just like to take this opportunity to Gucci's U.S. subsidiary, as well as some other parts of the business gradually rationalized. The authorization of those bad dismount agency agreements have been engaged in anti-piracy operations escalation. Experienced what was probably the biggest ever rescue effort, Gucci restored leading fashion and well-respected position. The steady rise in sales and profits, mainly due to the Pacific Rim countries of Japan, and sales growth, the nouveaux riches in these areas for Europe's luxury goods exception sought after. Gucci is not only the products, other brands such as Prada, Versace (Versace), Louis Vuitton, Hermes and so on, are making huge profits in the Asian gold rush.
Soler was successful although the achievements can not be compared with later, but for that time looking for undervalued brands to invest in the market is undoubtedly a great attraction. In 1987, the wily Arab support for Investcorp from A Dole and his family acquired a 50% stake in Gucci: Since then, the respected, financially strong group, with the strength and prestige, as the soro paved in a well-developed brand management career path.
1993 fiscal year (as of January 31, 1993), Gucci Group's loss of 32.3 million U.S. dollars, estimated sales of 198.6 million U.S. dollars. The following year, the company continues to incur losses. Creditors flocked, almost walks in the threshold of Gucci: wages were in arrears. Soler said: maurizio it was originally a good guy, overnight became the initiator of a nightmare Gucci, making Gucci once again plunged into disaster. In 1993, the company is almost bankrupt. Investcorp was almost desperate, but suffered from not do anything, they had to be Maurizio Gucci shares held by a full acquisition of ... ... This is of course spent a considerable amount of money.
After 1994, Tom Ford (Tom Ford) to make Gucci a new look. Far as the spring and summer fashion 97 was published, his works such as low open-collar asymmetric shape, similar to the generation of vertical two decades arrived in a black waist design and the use of fabrics, won the essence of high fashion and the fashion sense of the strong. Since the April 1997 after the Shanghai store opened, Gucci bags, shoes, women in Shanghai was again a new favorite.
Today, Gucci remains the glitterati to worship status symbol.
